HISTORY OF LIGHT BEER

The first light beer was launched in the 1980's in the USA as beer consumers became more health conscious and demanded less calories and less alcohol in their beer. Pilsner Ice Light is the first light beer brewed in Kenya using the unique ice brewing process.
Pilsner Ice Light is a truly different and novel product in line with the KBL's tradition of satisfying beer consumers' demands with innovations.

WHAT MAKES PILSNER ICE LIGHT UNIQUE?

• Has less alcohol at an ABV of 3.8%
• Has 38% less calories, that is, less carbohydrates and sugar
• It is easy to drink
• Less alcohol means it is brewed to put you in control
• Has extra smoothness
• It is suitable for all occasions
• Has a clean after-taste
• It is very refreshing and a real thirst quencher

PILSNER ICE LIGHT

Pilsner Ice Light has been launched to give beer drinkers in Kenya an additional choice as in other parts of the beer world. Pilsner Ice Light is packaged in two variants: a state of the art 300ml American long neck bottle with a modern label, and the standard 500ml euro bottle. Both packs are in returnable crates.

Pilsner Ice Light joins the range of high quality KBL beers, targeted to the discerning health conscious beer consumer. Pilsner Ice Light is ideal for weight watchers.

For more information about Pilsner Ice Light, please contact:-
Brand Manager
Pilsner Ice Light
Kenya Breweries Ltd
P.O.Box 30161, Nbi
Tel : (02) 864000