Monday,
March 4, 2002
African Business: Tackling the Challenges
By PETER MUNAITA
THE EASTAFRICAN
FROM GENDER to information
technology and privatisation, this week's Convention 2002, organised by
the British council and The EastAfrican will address key contemporary
challenges facing the running of business in Africa and beyond.
Management practitioners
drawn from Malawi, Zambia, Kenya, Eritrea, Uganda, Ethiopia, Zimbabwe and
Tanzania will lead the discussions at the Convention, to be held on March
5 and 6 at the Grand Regency Hotel, Nairobi. The regional speakers will
be joined by two leading UK management theorists Mr Charles Handy, who
will deliver the keynote speech, and Mr Allan Hooper, the moderator.
The Convention will be officially
opened on Tuesday by Mr Wilfred Kiboro, the CEO of the Nation Media Group.
Kicking off the Convention's
theme of "Leadership Challenges in East and Central Africa" will be Mrs
Gloria Nsomba, head of marketing at Malawi Telecoms. Her paper, Leadership:
Women in Business – Challenges, Solutions and Opportunities, explores
the challenges that women face in the business world .
Mrs Nsomba argues that women
face conflicting social demands and cultural prejudices that force potential
women leaders to either change careers, drop out completely or limit opportunities
for other women.
She sees development of support
infrastructure as one of possible solutions and concludes that being first
in the market can enable women to seize power more boldly, swiftly and
firmly. Mrs Nsomba's paper will draw largely upon her experience in juggling
her marketing career with family obligations, a key conflict facing African
women professionals.
Mr Yusuf Dodia, a Zambian,
will dwell on the power of teamwork, partnerships and inclusiveness – through
sectoral associations – as one way of strengthening businesses. Mr Dodia
is the head of Action Business and Management Consultants as well as Action
Computer & Electronic Systems Ltd.
An engineering graduate,
Mr Dodia is leading by example, being a founder member of the Private Sector
Development Association soon to be launched in Zambia. Lack of information
is seen as a key handicap facing managers in the region and Mr Joe Gichuki,
the Kenya business development manager at Deloitte and Touche, will lead
a discussion on how an information-starved region can excel in management.
Mr Gichuki argues that increasing
interest in learning about management excellence is not matched by an equivalent
increase in the amount of information available to managers., particularly
market information used to make daily decisions.
Within the region, he says,
there is a greater tendency towards "guidepost" information – acquired
from school and literature – rather than useful, industry specific and
timely data which is publicly available in Western economies.
Competitive behaviour, advocates
Mr Gichuki is a function of both strategic learning and daily information,
factors that managers in Southeast Asia have operated successfully under
constraints comparable to those in the region.
Mr Gichuki was general manager
of the Small Enterprises Professional Services Organisation, a consulting
unit set up to assist small businesses in management and also writes for
The EastAfrican.
The challenges and best practices
of business management in a hostile environment will form the thrust of
the presentation by Mr Ghebremedhin Haile, of Eritrea, in the hope that
other businesses under similar situations would use such practices.
Mr Haile, a business consultant
who holds an MBA in marketing, uses case studies to advocate management
styles based on local reality, an approach influenced by the travails of
war and drought that Eritrea has recently undergone.
Irrespective of the management
style adopted, Mr Japheth Katto, the chief executive officer of Uganda's
Capital Markets Authority, uses the collapse of banks in Uganda to argue
that good corporate governance is a prerequisite for successful management
in a global economy.
Drawing heavily from the
status of corporate governance in Uganda and trends in the region, Mr Katto
argues the case for privatisation and liberalisation, saying it has forced
a shift from mere governance to good corporate management practices.
Competition has further led
to more innovation and consumer care fulfilling three key objectives of
modern management – increasing shareholder value, consumer satisfaction
and social responsibility.
Mr Katto has written various
articles and presented papers on management, finance capital markets and
regional integration at regional and global fora. A
Also discussing the topic
will be Mr Manu Chandaria, the chairman of Kenya's Comcraft Group and East
Africa's Most Respected CEO, this time dwelling on corporate responsibility.
Mr Berhane Mewa of Ethiopia
will look into his crystal ball, looking at how changing socio-economic
conditions will affect business management this century and beyond. Mr
Mewa, a board member of Lem Ethiopia, an environment and development society,
is interested in how businesses are adapting to a global economy after
years of operating under a command economy.
Despite an economy adapting
to globalisation, adverse weather conditions, the upheaval and turmoil
of war, evaluates the measures taken by the relatively successful enterprises,
the challenges they face and their achievements.
The political turmoil in
Zimbabwe presents Ms Tracy Mutaviri, the dean of the Faculty of Commerce
at the University of Zimbabwe, with an opportunity to put into perspective
the survival strategies that managers can adopt under unsettled circumstances.
In view of the negative trends
that have come to characterise business environments in Africa, Ms Mutaviri
focuses on how best corporate policies can be adjusted to the prevailing
environment.
Tanzania's Ms Sarah Mmari
takes the gender issue farther, looking at the factors that affect accessibility
and retention of Tanzanian women in the workforce. Ms Mmari is a corporate
relationship manager with Barclays Bank, Tanzania.
Mr Robert Kabushenga, the
corporation secretary for The New Vision Publications will address the
challenges of managing a state-owned enterprise in a competitive environment,
based on Uganda's experience.
The chief executive officer
of First Mutual Life Assurance Society of Zimbabwe, Mr Norman Sachikonye,
will focus on macroeconomic variables, including escalating commodity prices
and how some businesses have coped.