Business
Monday, May
10, 2004
KATA, Airlines Clash Over Reduced Fees
By CHRIS MBURU
SPECIAL CORRESPONDENT
A ROW has erupted between
the Kenya Association of Travel Agents (Kata) and the three major international
airlines operating in Kenya, after the latter imposed a 25 per cent reduction
on commissions payable to travel agents.
The Kenya Airways-KLM alliance
and British Airways have slashed commissions paid to travel agents on the
sale of air tickets to 6 per cent from 8 per cent, effective April 1. The
move will cost travel agents in Kenya Ksh320 million ($4.1 million) annually
– or a quarter of their annual income.
"Unless the government intervenes,
most of this money will end up as profit for KLM and BA, to be spent away
as taxes and dividends in London and in Amsterdam. The Kenya Revenue Authority
will be among the losers here," said Kata chairman Rogers Sylvester.
Mr Sylvester told The
EastAfrican that 86 per cent of airline revenue is generated by travel
agents. Kata is seeking legal advice.
The commissions were last
reduced in 2000, to 8 per cent from 9 per cent. Kata estimates that a gross
reduction in revenue of Ksh480 million ($6.2 million) as a consequence
of the cumulative 3 per cent reduction will cost the government coffers
Ksh144 million ($1.85m) a year in lost revenue at current tax rates.
Small travel agents are likely
to be pushed out of business. "Massive retrenchments loom in travel agencies,"
said Kata deputy chairman Peter Karanja.
Kenya Airways has already
warned travel agents who deducted an 8 per cent commission on payments
due to the airline, instead of the stipulated 6 per cent. Those who fail
to pay up the additional debit notes now being raised on the 2 per cent
difference will be shut out of the KQ/Galileo distribution system. KQ warned
in a letter widely circulated to travel agents, "We shall have no alternative
but to collect our Carrier Identification Plate."
KQ area manager for Eastern
Africa Sauda Rajab declined to comment, and the airline's managing director
Titus Naikuni who is the company's spokesman, was not immediately available
for comment.
However, British Airways
regional manager Ian Petrie said the decision reflects a change in market
conditions and is part of the airline’s strategy to manage its cost base.
A key element of this is reducing its distribution costs.
KLM regional general manager
Pieter de Man said the reduction in commissions by airlines is now a worldwide
trend as airlines seek to further reduce their operating costs. "In Uganda,
Tanzania and Ethiopia, we are already paying 7 per cent," he said.
He said commissions are under
pressure worldwide, particularly after the increase in the number of low
cost carriers. Zero commissions is now the norm in Scandinavia and Germany,
with a fixed $10-$15 per-ticket-sold paid as commission in the Netherlands.
But travel agents in Kenya
say their counterparts in South Africa are earning 7 per cent following
an agreement between the government of South Africa, travel agents and
airlines operating in that region. The government of Rwanda has already
enacted a law making it compulsory to pay 9 per cent commission to protect
its own travel agents, according to Kata.
The government asked airlines
to put the matter on hold in February, awaiting the implementation of an
integrated national transport policy, which was handed over recently to
Transport Minister John Michuki. But the three carriers have ignored the
directive.
"KQ has chosen to favour
its agents in Tanzania and in Australia with a 9 per cent margin, at our
expense," said Mr Karanja.
Kata officials say that,
according to the International Air Transport Association's rule 016A, airlines
can reduce commissions. But such changes must be approved by the government.
"The IATA regulation that lowered commissions from 9 to 8 per cent has
never even been approved by the government," Kata argues.
Mr de Man said airlines were
already paying the commercial reservation system operators such as Galileo
a lot of money.
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